Social Media Marketing for Ophthalmic Practices

If you want to attract more patients to your ophthalmic practice, you've got to be on social media. But social media can be intimidating: what should you post? How often? Which platforms should your ophthalmic practice be on? What's the best way for an ophthalmology practice to manage a social media marketing budget?

At Messenger, we're experts in social media marketing for ophthalmologists. Our team is made up of social media marketing strategists, business development leaders, website analysts, and world-class designers. Combined with good medical website design and search engine optimization techniques, our social media marketing strategies can help take your ophthalmic practice to the next level.


Why Your Ophthalmology Practice Should be on Social Media

Over one third of consumers now use social media sites for health-related activities, so if your practice isn't engaging on Facebook, Twitter, LinkedIn, and other popular social media sites, how are patients going to find you?

Social media marketing is a crucial element of an overall marketing plan for ophthalmic practices, especially for attracting local patients. A smart social media marketing strategy for ophthalmologists has many facets, including:

  • Post timing
  • Platform selection
  • Professionally-designed graphics and collateral
  • Platform-specific posting
  • Reviews & reputation management
  • Patient engagement best practices

At Messenger, we perform an in-depth analysis of your target demographics and the social media platforms they're active on to ensure your messaging has a tangible impact. We combine platform selection with smart adset theories to ensure that your marketing budget reaches its intended audience and maximizes your return on investment.

Contact us today to learn what social media marketing can do to grow your practice and attract new patients.


Recommended Resource

How to Monitor Social Media in 10 Minutes a Day

If you feel like trying to manage your practice's social media is like drinking from a firehose, you're not alone. Fortunately, we've created this handy guide to managing your social media in 10 minutes a day or less. We'll help you recapture your life and get back to the important things!

“...hands-down one of the best professional interactions I’ve had. I would highly recommend Messenger to any potential client.”
— Gary Wortz, MD | Commonwealth Eye Surgery