Patient Experience

Is Your Practice Ready for Google’s Page Speed Update?

Is Your Practice Ready for Google’s Page Speed Update?

Last week, Google announced a major change to their search engine ranking algorithm that will penalize those website that load most slowly by moving them down in search results. 

While it has long been suspected that Google favors websites that load quickly, this is the first public announcement that the search engine giant has made about speed and how it factors into its rankings.

The update is coming in July, so Google is giving webmasters plenty of time to optimize their sites accordingly. But it begs the question: what can be done to mitigate the risk? And is your ophthalmic practice website ready? Are you prepared? How could your organic traffic suffer if you don’t optimize your website appropriately? 

In this article, we’ll look at some practical steps you can take to make sure your practice website is well-optimized for SEO.

How to Use SEO to Attract More Patients to Your Ophthalmic Practice

How to Use SEO to Attract More Patients to Your Ophthalmic Practice

If you’re interested in attracting more patients to your ophthalmic practice, then you need to have the right marketing tools in your arsenal. This includes content marketing, social media, PR, and of course, SEO.

SEO is always changing - it’s estimated that Google makes between 500-600 changes to their algorithm each year. So how can you as an ophthalmologist use SEO to your advantage?

Put simply, if your practice wants to attract more patients, you need to know the basics of good SEO for medical practices. In this article, we’ll explore how to use smart SEO strategies in 2018 to grow your business and attract more patients to your ophthalmic practice.

Are your website’s images hurting you?

Are your website’s images hurting you?

We’ve all heard it said that an image is worth a thousand words. It’s an old phrase, but it’s never been more relevant than with today’s websites and search engine optimization techniques. As an ophthalmology practice, you need to make sure that prospective patients visiting your website have a pleasant experience browsing your site and viewing your content.

The average patient will only stay on a webpage for a few seconds before deciding to move on to the next page of your website (or deciding to exit your site completely). This is why website optimization – and optimization of images, in particular – matters a great deal. Are your website's images getting the job done?

How to Reach an Aging Cataract Population

How to Reach an Aging Cataract Population

For any marketing manager to be able to effectively promote their practice’s services, they must first start with the target demographic they are trying to sell to: where do they spend their time? What sorts of advertisements do they respond to? What techniques and strategies can be used to attract them to your practice?

For many marketing managers, the desired service is cataract surgery, and the target market is the older generations. Assessing patient demographics is an essential element of crafting a good marketing plan. But how can ophthalmologists reach an aging cataract population?

Smart Investments in Patient Experience

Smart Investments in Patient Experience

If you’ve been in the ophthalmic world for long, there’s one buzz word that you hear all the time: patient experience. From ophthalmic conferences to internal practice management meetings, patient experience and patient satisfaction is the name of the game. While surgical outcomes are obviously important, there’s no ignoring the overall experience a patient has at your practice. Put simply, if you don’t nail patient experience, your practice won’t thrive. 

Marketing Psychology: 5 Revealing Principles of Human Behavior

Marketing Psychology: 5 Revealing Principles of Human Behavior

One big key to becoming a better marketer is to know why people behave the way they do. Why do we buy certain items? Why are we so strongly influenced by what others are purchasing and talking about? What’s really going on behind the scenes?

If you want to “sell” your services to your patients in a more effective way, it’s helpful to know how people’s minds operate, what makes us “tick.” Why can’t we resist the clearance rack? Why did we set foot in the grocery store with only a few items on our list, yet we come home with six bags full of food?

In this article, we’re going to explore some of the psychological factors that influence our purchasing decisions so you can understand how to make more people say “yes” to your ophthalmic practice and everything it has to offer.