Last week, Google announced a major change to their search engine ranking algorithm that will penalize those website that load most slowly by moving them down in search results.
While it has long been suspected that Google favors websites that load quickly, this is the first public announcement that the search engine giant has made about speed and how it factors into its rankings.
The update is coming in July, so Google is giving webmasters plenty of time to optimize their sites accordingly. But it begs the question: what can be done to mitigate the risk? And is your ophthalmic practice website ready? Are you prepared? How could your organic traffic suffer if you don’t optimize your website appropriately?
In this article, we’ll look at some practical steps you can take to make sure your practice website is well-optimized for SEO.