Website Design

8 Common Mistakes Medical Directors Make with their Practice Websites

8 Common Mistakes Medical Directors Make with their Practice Websites

Like it or not, your website is the first interaction that many of your patients will have with your ophthalmic practice. There’s no denying it – research suggests that 61% of patients go online to do their research before coming in for a visit.

However, it’s unlikely that you studied website design in medical school, and if you’re trying to do it yourself, chances are you’re struggling to keep your head above water. Even if you have someone on your team managing your ophthalmic practice website, they most likely have other projects on their plate as well, and so your website may fall to the back burner. 

If you're worried that your ophthalmic practice website might not be measuring up, check out these 8 signs your ophthalmic practice needs help with web design.

4 Ways Practice Administrators Can Simplify the Website Design Process

4 Ways Practice Administrators Can Simplify the Website Design Process

When you’re a practice administrator or a dedicated marketing manager, you may feel as though you're standing between your ophthalmologist or medical director and the design agency tasked with re-designing your ophthalmic practice website.

It’s easy to feel like you’re being pulled in two different directions: you’re trying to convey the vision of the practice to the design agency, while on the other hand, you want to give the agency what they need to finish their work. It can be stressful!

If you‘re a practice administrator or marketing manager, there are several ways you can simplify the website design process for both yourself and the people you're working with.

The Designer Matters: A Guide to Choosing the Best Web Design Agency for Your Practice

The Designer Matters: A Guide to Choosing the Best Web Design Agency for Your Practice

When it comes to designing your ophthalmic practice website, you have a ton of options. Some people choose to design their website themselves, but for many, the complexity of designing the site and learning the technology required to make the website actually work is too much – they’d rather hire someone with design expertise to do it for them.

If that’s you, don’t worry – you’re not alone.

6 Actionable SEO Tactics for Ophthalmologists and Practice Administrators

6 Actionable SEO Tactics for Ophthalmologists and Practice Administrators

Put simply, Search Engine Optimization (SEO) is the process of optimizing your website to be found in the search engines for relevant keyword searches. It’s not the mysterious black box many think it is – it’s really just following a set of guidelines so that search engines (and real people) can easily find your website and other relevant information when they perform a search online.

15 Surprising Statistics about the Internet in 2017

15 Surprising Statistics about the Internet in 2017

The Internet is a fascinating place: fast-paced, always changing, and always throwing more than one surprise our way. Here are some of the most interesting (and surprising) stats about the Internet and how people are using it in 2017: