If you're planning to build a new website (or redesign an existing one) for your oph- thalmology practice, you need to begin by understanding a somewhat inconvenient truth: most websites don't work.
If you have a website, you have undoubtedly been introduced to three magic letters: SEO, short for search engine optimization.
Understanding and harnessing the power of SEO is like the modern-day Holy Grail of the web: It is elusive, and few people are on the right track. If you have spent any time on the internet, you have likely heard many different opinions and even more so-called best practices on how to use SEO, many of which are conflicting.
This article unravels some of the mysteries surrounding SEO by shedding light on what it is, what it is not, and how it can best be used to improve the visibility of a practice’s website.
Put simply, Search Engine Optimization (SEO) is the process of optimizing your website to be found in the search engines for relevant keyword searches. It’s not the mysterious black box many think it is – it’s really just following a set of guidelines so that search engines (and real people) can easily find your website and other relevant information when they perform a search online.
I got an email today advertising “LASIK SPECIAL – ACT NOW!”
My spam filters usually catch these overt advertisements before they get through to my inbox, and the ones that do get deleted immediately. I’m highly myopic, so I could probably benefit from LASIK…but I don’t want to learn more about LASIK from a spammy email.
Nevertheless, I opened this email, because, well, I wanted to see how bad it was.
While potential patients users may enter your website from a variety of different sources, there's one thing that's certain – you need them to stay.
After all, what good is your website if users only stay for a few seconds and then leave?
In order to make sure your website visitors aren't leaving quickly, you need to make a splash – quickly. You can see all of the details in the infographic below, but here are some of the most relevant stats:
Let’s face it: social media has much of the ophthalmology world confused.
At first glance it might seem like an embarrassing thing to admit, but it’s really not. So many ophthalmologists have personal profiles on popular social media sites like Facebook and Twitter, but they still haven't yet found a way to integrate these channels into their practice and clinical work.
So what’s the biggest lie about social media?