Social Media

How NOT to do Ophthalmic Practice Marketing

How NOT to do Ophthalmic Practice Marketing

I got an email today advertising “LASIK SPECIAL – ACT NOW!”

My spam filters usually catch these overt advertisements before they get through to my inbox, and the ones that do get deleted immediately. I’m highly myopic, so I could probably benefit from LASIK…but I don’t want to learn more about LASIK from a spammy email.

Nevertheless, I opened this email, because, well, I wanted to see how bad it was.

15 Surprising Statistics about the Internet in 2017

15 Surprising Statistics about the Internet in 2017

The Internet is a fascinating place: fast-paced, always changing, and always throwing more than one surprise our way. Here are some of the most interesting (and surprising) stats about the Internet and how people are using it in 2017: 

5 Social Media Best Practices to Help Your Ophthalmic Practice Grow

5 Social Media Best Practices to Help Your Ophthalmic Practice Grow

Let’s be honest: it’s easy to get caught up on social media. We've all done it at some time. All you want to do is post an update…but then you notice you have messages! Ooh, a notification! Oh look, someone shared something interesting!

Suddenly, an hour has passed and you’re wondering where the time went.

Why You Should Use Video to Market Your Ophthalmic Practice

Why You Should Use Video to Market Your Ophthalmic Practice

“A video is worth how much?”

As marketing professionals find more unique ways to get their users’ attention, one tactic that has becoming increasingly popular is video.

This isn’t exactly surprising, as video is no longer an “up-and-coming” marketing tactic. It’s here to stay, and if the stats are right, video will become an incredibly powerful (and integral) part of most marketing spends. 

I’m an Ophthalmologist. What Types of Content Should I Post Online?

I’m an Ophthalmologist. What Types of Content Should I Post Online?
“I’m an ophthalmologist, but I’m a little lost on how to use the Internet to the advantage of my practice. What types of content should I post online to get the most out of the investment I’ve made in my website and social media?”

If you’ve ever asked yourself (or anyone else) this question, rest assured that you’re not alone. We get it all the time – and it’s not just from ophthalmologists. We’ve heard it from optometrists, biotech engineers, family practice physicians, and many others.

So if you’re a little lost when it comes to what you should post on your website, blog, or social media channels, here are some ideas for starters:

The Smartest Ophthalmologists Use Social Media this Way

The Smartest Ophthalmologists Use Social Media this Way

When it comes to social media, many ophthalmologists are at a loss. How can I use social media to benefit my practice? What if I have nothing to say? How do I get followers? What will I post?

In response to these questions and the overall desire to run the best social media channels we can, we took a list at the top ophthalmologists and physicians who utilize social media to benefit their practices and grow their brands, and there were a few common trends. Here's what we found:

The Biggest Lie about Social Media

The Biggest Lie about Social Media

Let’s face it: social media has much of the ophthalmology world confused.

At first glance it might seem like an embarrassing thing to admit, but it’s really not. So many ophthalmologists have personal profiles on popular social media sites like Facebook and Twitter, but they still haven't yet found a way to integrate these channels into their practice and clinical work.

So what’s the biggest lie about social media?