user experience

Unearthing the Mystery of Search Engine Optimization

Unearthing the Mystery of Search Engine Optimization

If you have a website, you’ve undoubtedly heard those 3 magic letters a million times: SEO. Search Engine Optimization.

Understanding (and utilizing) the power of SEO is like the modern-day Holy Grail of the web. But so many people don’t understand it, and if you’ve spent any time on the Internet, you’ve likely heard a thousand different opinions and even more “best practices” on how to use it, many of which likely conflict with one another.

In this post, we’re going to unearth some of the mysteries surrounding SEO by helping you discover what it is, what it’s not, what works best today, and how it relates to ophthalmic websites.

The Unseen Risk Hiding in Your Website

The Unseen Risk Hiding in Your Website

When it comes to our marketing, our websites are often treated like cars: change the oil every 3 months, but unless something breaks or a problems arises, they usually require fairly little maintenance, right?

Wrong.