“I’m an ophthalmologist, but I’m a little lost on how to use the Internet to the advantage of my practice. What types of content should I post online to get the most out of the investment I’ve made in my website and social media?”
If you’ve ever asked yourself (or anyone else) this question, rest assured that you’re not alone. We get it all the time – and it’s not just from ophthalmologists. We’ve heard it from optometrists, biotech engineers, family practice physicians, and many others.
So if you’re a little lost when it comes to what you should post on your website, blog, or social media channels, here are some ideas for starters: