ophthalmologist

Unearthing the Mystery of Search Engine Optimization

Unearthing the Mystery of Search Engine Optimization

If you have a website, you’ve undoubtedly heard those 3 magic letters a million times: SEO. Search Engine Optimization.

Understanding (and utilizing) the power of SEO is like the modern-day Holy Grail of the web. But so many people don’t understand it, and if you’ve spent any time on the Internet, you’ve likely heard a thousand different opinions and even more “best practices” on how to use it, many of which likely conflict with one another.

In this post, we’re going to unearth some of the mysteries surrounding SEO by helping you discover what it is, what it’s not, what works best today, and how it relates to ophthalmic websites.

The Smartest Ophthalmologists Use Social Media this Way

The Smartest Ophthalmologists Use Social Media this Way

When it comes to social media, many ophthalmologists are at a loss. How can I use social media to benefit my practice? What if I have nothing to say? How do I get followers? What will I post?

In response to these questions and the overall desire to run the best social media channels we can, we took a list at the top ophthalmologists and physicians who utilize social media to benefit their practices and grow their brands, and there were a few common trends. Here's what we found:

The Biggest Lie about Social Media

The Biggest Lie about Social Media

Let’s face it: social media has much of the ophthalmology world confused.

At first glance it might seem like an embarrassing thing to admit, but it’s really not. So many ophthalmologists have personal profiles on popular social media sites like Facebook and Twitter, but they still haven't yet found a way to integrate these channels into their practice and clinical work.

So what’s the biggest lie about social media?

How to get more (and happier) patients through the power of video

How to get more (and happier) patients through the power of video
“A picture is worth a thousand words.”

You’ve probably heard that phrase a thousand times. But if the statistics are correct, if a picture is worth a thousand words, a minute of video is worth approximately 1.8 million.

The Unseen Risk Hiding in Your Website

The Unseen Risk Hiding in Your Website

When it comes to our marketing, our websites are often treated like cars: change the oil every 3 months, but unless something breaks or a problems arises, they usually require fairly little maintenance, right?

Wrong.

We're Thankful for You

We're Thankful for You

In lieu of a traditional blog post, we’ve decided to stop in and express our gratitude to all who we’ve come into contact with through our work in the ophthalmic industry.

Our priorities get out of alignment from time to time, and even as we’re spending time with our loved ones this holiday season, thankfulness will inevitably give way to consumerism and getting caught up in “what’s next” (but hey, if you’re getting up at 3:30 in the morning on Black Friday to get a great...