online marketing

Unearthing the Mystery of Search Engine Optimization

Unearthing the Mystery of Search Engine Optimization

If you have a website, you’ve undoubtedly heard those 3 magic letters a million times: SEO. Search Engine Optimization.

Understanding (and utilizing) the power of SEO is like the modern-day Holy Grail of the web. But so many people don’t understand it, and if you’ve spent any time on the Internet, you’ve likely heard a thousand different opinions and even more “best practices” on how to use it, many of which likely conflict with one another.

In this post, we’re going to unearth some of the mysteries surrounding SEO by helping you discover what it is, what it’s not, what works best today, and how it relates to ophthalmic websites.

How to get more (and happier) patients through the power of video

How to get more (and happier) patients through the power of video
“A picture is worth a thousand words.”

You’ve probably heard that phrase a thousand times. But if the statistics are correct, if a picture is worth a thousand words, a minute of video is worth approximately 1.8 million.

The Unseen Risk Hiding in Your Website

The Unseen Risk Hiding in Your Website

When it comes to our marketing, our websites are often treated like cars: change the oil every 3 months, but unless something breaks or a problems arises, they usually require fairly little maintenance, right?

Wrong.

Marketing: Not the Four-Letter Word You Think It Is

Marketing: Not the Four-Letter Word You Think It Is

When many people think of marketing, they conjure up images of salespeople, false advertising, cold calls, and annoying popups on websites. But marketing, in its most pure form, is none of these things. Marketing is a powerful force to be reckoned with...when it is done right. 

How Ophthalmologists Can Reach Millennials

How Ophthalmologists Can Reach Millennials

It seems that seldom can we go a day without news of how the millennial generation is interacting with their world in a new way. From advertising to social media to the "new normal” of online dating, the millennial generation is challenging the cultural status quo on a scale that hasn’t been seen since the 1960s.

But how are older generations supposed to keep up with the new rules that are being set by the younger millennial generation? And how can brands and companies reach this new generation in the ever-changing landscape of the Internet? More importantly, what will millennials’ relationship with healthcare look like as they age and require care?