marketing

How to get more (and happier) patients through the power of video

How to get more (and happier) patients through the power of video
“A picture is worth a thousand words.”

You’ve probably heard that phrase a thousand times. But if the statistics are correct, if a picture is worth a thousand words, a minute of video is worth approximately 1.8 million.

The Unseen Risk Hiding in Your Website

The Unseen Risk Hiding in Your Website

When it comes to our marketing, our websites are often treated like cars: change the oil every 3 months, but unless something breaks or a problems arises, they usually require fairly little maintenance, right?

Wrong.

Cataract Surgery Changed My Life: A Patient's Perspective

Cataract Surgery Changed My Life: A Patient's Perspective

In the spirit of Thanksgiving and the upcoming holiday season, we dug deep into our archives to share a patient's story of thankfulness for restored vision after cataract surgery.

In our search we came across Sybil, a 71-year-young patient of Dr. Tal Raviv at the Eye Center of New York. At the time of our interview, Sybil was actively training for and competitively participating in triathlons.

How to use Twitter like the most successful physicians

How to use Twitter like the most successful physicians

There are a number of philosophies on how to successfully use Twitter as a business or networking tool, varying from carefully curating content to re-tweeting and following absolutely everybody. Some people focus on following those in a specific industry, others will literally follow tens (or hundreds) of thousands of people. Each of these philosophies have their merits (and downfalls), but when it comes to medical professionals using the social network, a few key items are in play.

Marketing: Not the Four-Letter Word You Think It Is

Marketing: Not the Four-Letter Word You Think It Is

When many people think of marketing, they conjure up images of salespeople, false advertising, cold calls, and annoying popups on websites. But marketing, in its most pure form, is none of these things. Marketing is a powerful force to be reckoned with...when it is done right. 

The Patient is *Not* Always Right

The Patient is *Not* Always Right

The age of the Internet has brought about online reviews for just about everything - products bought on Amazon, restaurants, bars, professional services, and of course, medical practices. By the democratization of the review process, patients no longer need to rely on word of mouth or a family history – they can just go online.

How Ophthalmologists Can Reach Millennials

How Ophthalmologists Can Reach Millennials

It seems that seldom can we go a day without news of how the millennial generation is interacting with their world in a new way. From advertising to social media to the "new normal” of online dating, the millennial generation is challenging the cultural status quo on a scale that hasn’t been seen since the 1960s.

But how are older generations supposed to keep up with the new rules that are being set by the younger millennial generation? And how can brands and companies reach this new generation in the ever-changing landscape of the Internet? More importantly, what will millennials’ relationship with healthcare look like as they age and require care?