When many people think of marketing, they conjure up images of salespeople, false advertising, cold calls, and annoying popups on websites. But marketing, in its most pure form, is none of these things. Marketing is a powerful force to be reckoned with...when it is done right.
Let’s face it: social media as a tool for business is here to stay. Whether you choose to utilize Facebook, Twitter, LinkedIn, or any other number of platforms, the opportunity that social media affords physicians to connect and engage with patients is astounding.
But many doctors are wary of using social media as a tool and taking advantage of all it has to offer. Below are some common myths that people believe about social media, and our responses to them.
It seems that almost everybody these days has a profile on some social media website, but there is much debate on whether or not healthcare professionals should have a professional presence on social media.
While social media is certainly is not for every physician, here are a few tips that can help the savvy doctor utilize social media to grow their online presence.