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I’m an Ophthalmologist. What Types of Content Should I Post Online?

I’m an Ophthalmologist. What Types of Content Should I Post Online?
“I’m an ophthalmologist, but I’m a little lost on how to use the Internet to the advantage of my practice. What types of content should I post online to get the most out of the investment I’ve made in my website and social media?”

If you’ve ever asked yourself (or anyone else) this question, rest assured that you’re not alone. We get it all the time – and it’s not just from ophthalmologists. We’ve heard it from optometrists, biotech engineers, family practice physicians, and many others.

So if you’re a little lost when it comes to what you should post on your website, blog, or social media channels, here are some ideas for starters:

The Smartest Ophthalmologists Use Social Media this Way

The Smartest Ophthalmologists Use Social Media this Way

When it comes to social media, many ophthalmologists are at a loss. How can I use social media to benefit my practice? What if I have nothing to say? How do I get followers? What will I post?

In response to these questions and the overall desire to run the best social media channels we can, we took a list at the top ophthalmologists and physicians who utilize social media to benefit their practices and grow their brands, and there were a few common trends. Here's what we found:

How physicians can utilize social media

How physicians can utilize social media

It seems that almost everybody these days has a profile on some social media website, but there is much debate on whether or not healthcare professionals should have a professional presence on social media. 

While social media is certainly is not for every physician, here are a few tips that can help the savvy doctor utilize social media to grow their online presence.