In the late 1990s and early 200s, Google wasn't nearly as smart or sophisticated as it is today. Back then, having good SEO meant stuffing as many keywords into your website as possible, and getting as many inbound links as you could. The game was easy.
However, for those early "SEO gurus" who gamed the system, the fun wouldn't last. Every time Google found a weakness in their ability to deliver relevant, high-quality search results, they addressed it.
To make sure your practice website is optimized for Google's algorithm updates, request a Free SEO Audit!
Wondering how to rank your ophthalmic website higher in Google? Our friends at Moz have created the handy infographic below to visually show how Google has changed over the years.