When it comes to social media, many ophthalmologists are at a loss. How can I use social media to benefit my practice? What if I have nothing to say? How do I get followers? What will I post?
In response to these questions and the overall desire to run the best social media channels we can, we took a list at the top ophthalmologists and physicians who utilize social media to benefit their practices and grow their brands, and there were a few common trends. Here's what we found: